World changes drastically before our own eyes these days, our lives are changing in a way that was absolutely unpredictable even a month or two ago. Who would think about being locked down at home observing social distancing policies while being absolutely uncertain about the future, personal and professional, this spring? But here we are, … Continue reading 5 Things to Do During Quarantine for Professional Branding
Dear friends. I hope you and your families are safe and healthy, isolating yourself at home. You probably got a COVID email from every single business and public page you have ever interacted with. Digital branding is not the first thing that comes to mind when facing a global pandemic, so I decided to (somewhat) … Continue reading Era of Social Distancing Can Become Time of Building Connections
Imagine how nice that would be for digital personal branding, if our names were unique! Unfortunately, that's not the case, and we all share first and last names with a lot of strangers. Sometimes, it can cause problems for the digital visibility, if a namesake is in the same industry, is particularly bad competition, or … Continue reading How to Deal with Namesake on Google Search
Let's talk about your digital communications today. When was the last time that you sent a meaningful message online? We all tend to blame social for anxiety and negativity in our lives, but actually it's just as good (or bad) as we make it. Improve your personal brand: send thoughtful messages to your contacts I … Continue reading What Role Meaningful Communications Play in Your Personal Digital Brand
Wait a minute, -- you are probably thinking now, but I already have a name and it's exactly the one that my personal brand operates under! That's right, but you need to ensure consistency of using exactly the same name across all of your profiles for better visibility, and there are different forms, spelling, and … Continue reading 5 Not-So-Obvious Rules of Selecting a Name for Your Personal Brand
LinkedIn is a go-to place for professional networking. The platform offers its users a CV-like profile page which includes a brief bio, key career milestones where you can go into as much detail as you'd like about a particular experience, education, and professional achievements such as certifications, awards, publications, volunteering experience etc. Today, we will … Continue reading How to Use LinkedIn for Personal Branding
Yes and no. You do need a website to represent yourself better, but you don't need to write a lot if you don't feel like it. But if you are eager to share your knowledge and expertise on the topics that inspire you, then definitely it can be very useful for your personal branding! Blog … Continue reading Do I Need a Blog for Personal Branding?
Actually, I was going to start the overview of social media platforms you can use for online personal branding with another one (express survey here: which one do you think to be more logical first choice here?), but I received so many questions and comments about Pinterest after this piece was published, that I decided … Continue reading How to Use Pinterest for Personal Branding: 5 Steps Guide
Let's imagine that you are looking for a job, or maybe you are concerned about some information published online about you, so you want to improve how your digital image is perceived online. You start to analyze and influence your internet profile. That's personal online branding. But working with social media profiles, writing for a … Continue reading 3 Online Marketing Channels for Personal Branding
Feel Confident Online With Your Personal Branding 