Imagine how nice that would be for digital personal branding, if our names were unique! Unfortunately, that's not the case, and we all share first and last names with a lot of strangers. Sometimes, it can cause problems for the digital visibility, if a namesake is in the same industry, is particularly bad competition, or … Continue reading How to Deal with Namesake on Google Search
Wait a minute, -- you are probably thinking now, but I already have a name and it's exactly the one that my personal brand operates under! That's right, but you need to ensure consistency of using exactly the same name across all of your profiles for better visibility, and there are different forms, spelling, and … Continue reading 5 Not-So-Obvious Rules of Selecting a Name for Your Personal Brand
Yes and no. You do need a website to represent yourself better, but you don't need to write a lot if you don't feel like it. But if you are eager to share your knowledge and expertise on the topics that inspire you, then definitely it can be very useful for your personal branding! Blog … Continue reading Do I Need a Blog for Personal Branding?
Actually, I was going to start the overview of social media platforms you can use for online personal branding with another one (express survey here: which one do you think to be more logical first choice here?), but I received so many questions and comments about Pinterest after this piece was published, that I decided … Continue reading How to Use Pinterest for Personal Branding: 5 Steps Guide